SMS Logo

by theodora In Blog, Content Creation

Solid Modeling Solutions (SMS) is an independent supplier of NURBS, Polygonal, and Solid modeling libraries for 3D modeling. In an effort to update their brand, they asked me to create a new logo that drew from the original but also added a fresh feel.

Original Logo

Specs

The logo needed to be 3D to properly reflect the company’s services. The client requested blue colors and provided me with the ‘S’ below:

I was supplied with this ‘S’ for the logo.

Trials

We went through several trials, testing out different ‘M’ shapes, colors, and overall feel of the logo.

Top Candidates

It came down to these two:

Final Logo

And after some color adjustments, the final logo emerged.

The client was very happy with the outcome. The logo looked similar enough to the original logo, which had been used for the last 30 years, but with a much more up-to-date look.

Learn more about Solid Modeling Solutions.