Tai’s Van Snacks Logo

Tai’s Van Snacks, located in Seattle, WA, specializes in simple and healthy recipes for van-lyfers. Creator Taileigh Kaye was ready to take Tai’s Van Snacks to the next level. She needed a brand.


My objective was to create a logo and business card design for the client. The logo was to reflect the van lifestyle in the Pacific Northwest. The client definitely wanted a very simple look with the color green.


First, I did some sketches exploring van shapes, plants, and utensils:

Tai SketchesThen, digital explorations

process-01Business Card Drafts:process-02

Looking at color options:process-03And then fine tuning to create the final logo:process-04

Final Product

The client was extremely pleased with the outcome!


Embossed and beautiful ~