Tai’s Van Snacks, located in Seattle, WA, specializes in simple and healthy recipes for van-lyfers. Creator Taileigh Kaye was ready to take Tai’s Van Snacks to the next level. She needed a brand.
My objective was to create a logo and business card design for the client. The logo was to reflect the van lifestyle in the Pacific Northwest. The client definitely wanted a very simple look with the color green.
First, I did some sketches exploring van shapes, plants, and utensils:
Then, digital explorations
Business Card Drafts:
Looking at color options:And then fine tuning to create the final logo:
The client was extremely pleased with the outcome!
Embossed and beautiful ~